Drive Your
Future

FI5E × AITO M5 powered by HUAWEI
Tech luxury meets student lifestyle

Starting From

$36,800

Range

1,100+ km

0-100 km/h

4.8s

2 Minutes Content

What is FI5E?

A smart mobility brand born for Gen-Z

Innovation DNA

Powered by HUAWEI HarmonyOS smart cockpit, delivering ultimate tech experience. Technology should be warm and intelligent.

Youth Attitude

Designed for dreamers. We understand young people's dreams and aspirations. More than transport—it's a lifestyle choice.

Green Future

Range-extended electric drivetrain eliminates range anxiety. We protect blue skies with technology and sustainable commitment.

Brand Vision

"Empowering every dreamer with the freedom of intelligent mobility"

FI5E represents our five core values:
Future · Innovation · Freedom · Energy · Excellence

98%

Customer Satisfaction

50K+

Deliveries

1st

Smart Ranking

24/7

Online Support

2 Minutes Content

Mini Marketing Plan

Precision targeting, innovative communication, making AITO M5 the top choice for youth

Target Market

Core Audience

Urban professionals aged 25-35, pursuing quality life, tech-savvy, with purchasing power

Potential Users

College students & recent graduates through campus partnerships and flexible financing

Market Size

200M potential users in tier 1-2 cities, targeting 15% penetration in 5 years

4P Strategy

Product

Smart range-extended SUV, HarmonyOS cockpit, 1100km+ range

Price

$36,800-$46,800, with 0-down and low-rate financing

Place

Direct + partnership model, urban experience centers + e-commerce

Promotion

Social media + KOL + experiential marketing + campus roadshows

🚀 Bold Innovation Tactics

More than selling cars—selling lifestyle and growth opportunities

Short Video Marketing

Viral content on TikTok, YouTube, Instagram

Community Building

Create owner community, build brand belonging

Campus Ambassadors

Recruit brand ambassadors from 100+ universities

Limited Offers

Student perks: first-year insurance waiver + charging credits

🚗 Car Pooling Program

Like carpooling for food delivery—pool for your dream ride

Shared Ownership Model

  • 2-4 People Team: Roommates, classmates, friends co-purchase, 50% cost reduction
  • Flexible Scheduling: Smart app booking system, weekend rotation
  • Rights Protection: Blockchain ownership records, anytime exit/transfer

💰 Do The Math

Solo Purchase

$36,800

4-Person Pool

$9,200/person

Monthly payment only $155/person—cost of a hotpot meal!

Special Benefits: Poolers get exclusive parking, free car wash, priority roadside assistance

🎓 Driver Growth Program

Have a license but afraid to drive? We'll help you grow

3-Level Progression System

🌱 Level 1: Newbie (0-1000km)

• Free co-pilot instructor (first 10 sessions)
• Full smart driving assistance enabled
• Newbie badge + insurance upgrade

🚗 Level 2: Growing (1000-5000km)

• Night driving training
• Highway co-pilot sessions
• Emergency handling simulation

⭐ Level 3: Expert (5000km+)

• Earn 'FI5E Certified Driver' badge
• Unlock high-performance mode
• Become instructor, earn subsidies

Gamified Driving Data

Every kilometer is an upgrade, every journey earns rewards

🏆

Points Shop

📊

Drive Reports

🏅

Achievement System

💚 Drive-to-Save Loan

Drive more, pay less

  • ✓ Drive ≥1000km/month, get interest refund
  • ✓ Safe driving = loan term reduction
  • ✓ Participate in events, offset monthly payment

Save up to 40% total interest

💼 Campus Gig Program

Your car, your income

  • ✓ Weekend driving service (FI5E certified)
  • ✓ Delivery partnerships (UberEats, DoorDash)
  • ✓ Mobile advertising (vehicle wraps revenue)

Avg monthly income $280+

🏆 Startup Accelerator

Your first car, first step

  • ✓ Campus delivery startup: free vehicle use
  • ✓ Content creation: traffic revenue share
  • ✓ Cross-campus ride service: platform support

Already 156 students earning $1,400+/month

2 Minutes Content

Chinese Entrepreneurial Spirit

How AITO M5 embodies national pride and innovation responsibility

Patriotism

Self-developed core technology breaking foreign monopoly. AITO M5 features 100% domestic chips and OS, igniting the dream of technological power with every drive.

Innovation · Tech Power

Honesty & Integrity

Transparent pricing, no hidden fees. 7-day no-reason return, lifetime warranty promise. We pave every kilometer with integrity, making trust our best brand ambassador.

Trustworthy · Quality

Innovation Spirit

World's first Range-Extended 4.0 technology, HarmonyOS smart cockpit. We don't follow—we create. Every innovation is a passionate declaration to the future.

Bold Innovation · Lead Future

Social-Legal-Moral-Economic Responsibility

Carbon-neutral production, green supply chain. For each car sold, 1% profit donated to education. Corporate growth resonates with social progress.

Responsibility · Give Back

International Perspective

Already entered European and Southeast Asian markets. Partnering with world's top suppliers, bringing Chinese smart manufacturing to the world.

Global Vision · Made in China

Spirit Legacy

From "Two Bombs, One Satellite" to "BeiDou Navigation", from "High-Speed Rail" to "NEVs", AITO M5 inherits Chinese entrepreneurial spirit, writing new era answers.

Heritage · Innovation · Excellence

"Innovation is the soul of national progress,
the inexhaustible driving force of prosperity"

FI5E × AITO M5, defining future mobility through innovation

30 Seconds Content

Take Action Now

Your dream ride is just one step away

🎁 Limited Offer Countdown

03

Days

:
12

Hours

:
45

Mins

:
30

Secs

Book Test Drive

Experience smart mobility at our nearest center

Finance Calculator

Calculate monthly payments, make dreams affordable

Join Community

100K+ owners sharing amazing experiences

📱 Scan QR code for more exclusive offers

WeChat Official

TikTok Official

3 Minutes Content

Investors Q&A

Answers to your most important questions for smarter investment decisions

Q1

Is $36,800 too expensive for students?

We understand your concern, but view this as an investment:

  • Flexible Financing: $4,200 down, ~$490/month = $16/day—price of a latte for smart mobility
  • Graduate Special: 0% APR with employment proof, first 3 months payment-free
  • Long-term Value: 65% resale value after 5 years vs 40% for gas cars
  • Lower Running Costs: $0.017/km electricity vs $0.085/km gas, save ~$2,100/year

Do the math: 5-year total = $36,800 (purchase) + $3,500 (charging) = $40,300
Similar gas car: $31,000 (purchase) + $12,600 (gas) + $4,200 (maintenance) = $47,800
Net savings: $7,500!

Q2

Why not buy an electric scooter? Cheaper and practical

This isn't about transport—it's about choosing a lifestyle:

E-Scooter Limitations

  • ❌ 30-50km range, 50% less in winter
  • ❌ Exposed to elements, low safety
  • ❌ Can't carry passengers/cargo
  • ❌ No intercity travel, limited radius
  • ❌ Limits professional image

AITO M5 Advantages

  • ✅ 1100+km range, unlimited freedom
  • ✅ All-weather comfort, 5-star safety
  • ✅ 5 seats, weekend road trips
  • ✅ Nationwide travel, borderless
  • ✅ Enhances career competitiveness

More importantly: AITO M5 isn't just transport—it's your mobile office, private cinema, social credential. When you drive to meet clients, pick up family, weekend getaways, you'll understand this isn't spending—it's investing in your future self.

Q3

Where's the investment market? Are NEVs still an opportunity?

Market data speaks—huge opportunities ahead:

29.5M

2024 China Auto Sales

+12% YoY

45.2%

NEV Penetration

2030 Target: 70%

$70B

$36-46K Market Size

+25% CAGR

🎯 Niche Market Opportunity

Range-extended market share rose from 12% (2023) to 18% (2024), AITO leads with 32% market share

🚀 Policy Benefits

National carbon neutrality goals, purchase tax exemption extended to 2027, local subsidies, license plate advantages

💡 Tech Barriers

HUAWEI HarmonyOS, self-developed range-extended system, smart driving algorithms—competitors need 3-5 years to replicate

📊 Financial Forecast

2025 projected 300K units, $10.5B revenue, 12% net margin, valuation space $21B+

Investment Conclusion: NEV isn't "is there still a chance"—it's "if not now, when?" AITO M5 with tech advantages, brand power, channel network is a frontrunner with huge ROI potential!

Q4

With fierce competition, what's AITO M5's differentiation?

Three core competencies building an insurmountable moat:

1. HUAWEI Ecosystem Empowerment

  • • HarmonyOS 4.0 cockpit, seamless phone-car integration
  • • HUAWEI DriveONE power platform, 15% efficiency lead
  • • HUAWEI ADS 2.0 smart driving, urban NCA in 45 cities
  • • 175M HarmonyOS users, natural traffic pool

2. Leading Range-Extended Technology

  • • 1100+km combined range, eliminating range anxiety
  • • City pure-electric, highway range-extended, perfect balance
  • • Ultra-low 0.65L/100km fuel consumption (charge-depleted)
  • • vs BEV: no charging dependence | vs ICE: near-zero emissions

3. User Operations Capability

  • • Direct + franchise model, 200+ experience centers nationwide
  • • Owner community MAU 500K+, 27% repurchase rate
  • • NPS (Net Promoter Score) 82, industry #1
  • • Lifetime free roadside assistance, OTA updates

🏆 Competitive Advantages

vs Tesla Model Y

✓ No range anxiety ✓ $7K cheaper ✓ Localized smart cockpit

vs Li Auto L7

✓ $11K cheaper ✓ HUAWEI brand endorsement ✓ Superior smart driving

vs BYD Tang

✓ Intelligence generation gap ✓ Brand premium ✓ Community stickiness

Q5

What are the risks? How to address potential challenges?

We face risks transparently with comprehensive response strategies:

⚠️ Intensifying Competition

High

New forces + traditional automakers transforming, price wars escalating

Response: Continuous tech investment ($700M R&D annually), differentiated positioning (smart + range-extended dual advantages), cost control (economies of scale), brand building (HUAWEI endorsement)

⚠️ Supply Chain Risk

Medium

Chip shortages, raw material price increases

Response: Diversified supplier system, strategic inventory (3-month buffer), core component in-house R&D (battery, motor), long-term contracts locking prices

⚠️ Policy Changes

Medium

Subsidy phase-out, policy adjustments

Response: Product strength core (no subsidy dependency), overseas market expansion (risk diversification), active policy participation (industry influence), flexible pricing strategies

Risk Management System

Board risk committee, quarterly risk assessments
$140M risk reserve fund for emergencies
Comprehensive insurance coverage (liability, property, etc.)
Strategic partner support (HUAWEI, CATL)
Q6

What's the ROI timeline and exit mechanism?

📈 Expected ROI Timeline

  • Year 1-2: Market cultivation, achieve breakeven
  • Year 3-4: Rapid growth, 12-15% annual profit margin
  • Year 5: Maturity stage, consider IPO or strategic acquisition
  • Expected IRR: 35-45%

🚪 Exit Mechanisms

  • Primary: STAR/HKEX IPO (2027-2028)
  • Alternative: Strategic M&A (traditional OEMs, tech giants)
  • Guaranteed: Founder buyback commitment (8% annual floor)
  • Liquidity: Share transfer participation post-Series B

💎 Investment Highlights Summary

Hundred-billion market × Tech moat × Leading brand × Proven team
= Low-risk, High-return Premium Asset

Still Have Questions?

Our Investor Relations team is available 24/7